Your vault. Searchable. Organized.
24 items
The FABSC Skill ā Install the Framework in Your Agent
One paste and your agent runs FABSC forever ā builds your message from scratch or grades anything you've already written against the five notes.
The FABSC Prompt Pack ā Run the Framework With Your AI Agent
Six copy-paste prompts that make your agent run FABSC on your offer ā one per letter, plus the assembly prompt that turns the outputs into your marketing bible.
The most literal, boring, correct description of what you're selling. Features don't sell ā but if you don't say them, the buyer's logical brain never even figures out what they'd be buying.
A feature floats in space until you position it against the alternative. Advantages give features meaning ā the comparison brain needs to know what makes your version different from everyone else's.
You don't invent emotions in your buyer ā you tap into what's already there. Mine the tribal language from actual conversations. Then use the three bridge templates to tie your offer to the change they already want to make.
Simpler than every thousand-page hero's-journey book you've ever put down. CDC ā overt/covert ā moral ā CTA. A story you can tell on the spot, every time, that moves the buyer from conscious mind into subconscious mind where the defenses drop.
Causes are the most powerful of the five ā when the audience is at the right level of their journey. It doesn't have to be a global cause. It doesn't have to be clever. It just has to be clear. Here's how to state yours.
The thesis the whole rant hangs on: marketing is pulling nuggets of gold out of real conversations and packaging them so people say 'this is really valuable.' Then doing it at scale.
Cheap top-of-funnel attention ā a middle-of-funnel value hub that builds trust on autopilot ā a bottom-of-funnel invitation that feels obvious. Why 'hell yeah' beats 'who is this guy.'
Two ad worlds, two psychologies: the scroller you interrupt with a good idea, and the searcher hunting the best deal. Why correlation between platforms is low, and why you start on Meta anyway.
Stop saying 'this lead is expensive.' The only number that matters is cost per acquisition ā and the referral-commission reframe that makes ad spend feel obvious. People are unpredictable one at a time and very predictable in thousands.
Get the lead magnet up TODAY ā not in two weeks. $50ā$100 on Meta tells you the same day whether it converts. Sub-$10 leads mean dig deeper; silence means next idea, no feelings involved.
The ad that's been running 3ā6 months is a winning ad ā model it. Start with your industry's proven lead magnets and pull chunks out to test, instead of making it all up on your own.
The Meta developer platform, the ~28 API functions that matter, the new Meta Ads MCP ā and the workflow where agents create, monitor, and iterate your campaigns while you architect.
The whole rant as one runnable loop: pick one conversation, sift five nuggets, package the strongest into a lead magnet, do the CPA math, and put $100 behind it ā today.
Not full drafts ā the spine. Subject line + one-line preview for all seven messages, in sequence, for one real audience. Then draft message 1 and schedule it.
The mental model that makes social make sense. Why you don't need a viral post ā you need to pull the handle, watch what spits out, and put more money on what wins.
The first three message types build the human on the other side. With exact Claude prompts you can copy-paste right now.
The middle of the seven-message mix ā your results + your client results + the questions that turn followers into a conversation.
The final two message types ā your call to action and your one pure-value teaching post. With prompts.
Speak your inputs once, get a week of posts. Brad's actual workflow ā no typing, no staring at a blank screen, no content treadmill.
The slot machine spits out a winner. Now what? How to take a viral organic post and turn it into a paid ad that scales the trust.
The weekly cadence that makes the seven-message strategy a system, not a sprint. Plus when to break the rules and how to know when something's working.
How VĀ³ filters for Interested + Qualified prospects at each stage ā and why the vortex shape matters more than the funnel.
