Messages 6–7: Invitation + Value (The Only Two That Sell)

The 6-to-1 rule

Out of every seven posts, six build the relationship and one teaches pure value. The two types in this lesson — Invitation and Value — show up roughly once every 7–10 posts each. Less than that, you're invisible. More than that, the audience tunes out.

Invitations are where you actually pitch. Value is where you teach.

Message Type 6 — Invitation (the only place you sell)

The post where you invite the audience into your offer. Most accounts botch this by making every post an invitation. The Seven Message Strategy fixes that — by the time your audience sees an invitation, they've seen six other posts in the last few weeks that built the relationship. The invitation lands as relief, not pitch.

Prompt:

You're going to help me write an Invitation social media post.

What I'm inviting people into: [specific offer — coaching, mastermind, free resource, paid program, call]
Who it's for (specifically — not "entrepreneurs," but "founders running 7-figure coaching businesses stuck doing all the sales themselves"): [specific avatar]
The pain they're in right now: [one sentence]
What they get out of the offer (outcome, not features): [one sentence]
What I'm NOT pretending the offer does: [one sentence — what to be honest about]
My target audience: [who you want reading this]

Write 3 different variants. Each should:
- Open with the pain, not the offer
- Be specific about the avatar — exclude 95% of readers on purpose
- Make the invitation explicit (a link, a DM trigger, a calendar)
- Be 100-180 words

Avoid: "spots filling fast," "DM me," scarcity theater. Don't use the word "level up."

The trick: the more specifically you exclude people in the invitation, the more the right people self-select. Vague invitations get vague responses.

Message Type 7 — Value (your one teaching post)

This is the post where you actually teach something useful. ONE specific thing. Not a 12-point listicle.

Prompt:

You're going to help me write a Value-Teaching social media post.

The one specific thing I want to teach: [one sentence — the move, the framework, the mental model]
Why most people get this wrong: [one sentence]
The exact 3-step (or 2-step or 5-step) move that fixes it: [your steps]
The result someone gets if they apply this in the next 7 days: [specific outcome]
My target audience: [who you want reading this]

Write 3 different variants. Each should:
- Lead with the wrong way (what most people do)
- Show the fix concretely with the actual steps
- End with a "try this in the next 7 days" line
- Be 150-250 words

Avoid: "here are 10 tips," vague advice, anything that requires a course to actually do.

The trick: Value posts have to be actionable in under 10 minutes. If your value post is "and here's why mindset matters," it's a Philosophy post pretending to be a Value post. Value posts have steps.

Why this works on high-ticket buyers

A buyer about to write a $25K+ check isn't impressed by your follower count. They're scanning for two signals:

1. Does this person think like me? (Philosophy, Story, Lifestyle do this.)
2. Can this person actually solve my specific problem? (Results, Questions, Value do this.)

The invitation is just the moment they say yes to a conversation. The other six post types are the work that earned the yes.

If you nail the mix, an invitation post does 90% of your sales work before the call.

Action in 10 minutes: Pick one offer you have right now. Run the Invitation prompt. Schedule the winner for next Tuesday morning. Make sure you have at least 3-4 other posts (from the six trust + proof types) scheduled in the days BEFORE it. Don't drop an invitation cold.