course module

The FABSC Prompt Pack — Run the Framework With Your AI Agent

Six copy-paste prompts that make your agent run FABSC on your offer — one per letter, plus the assembly prompt that turns the outputs into your marketing bible.

marketing ai-tools free fabsc

You've got the framework. Now make your agent do the reps.

Each prompt below is complete — paste it into Claude, ChatGPT, or your MAKO agent, swap in your offer where marked, and it walks you through that letter properly instead of letting you skip the uncomfortable parts. Do them in order. Save every output.

Prompt 1 — Features

I'm building the marketing message for a new offer using the FABSC framework.
Start with F — Features. My offer: [DESCRIBE YOUR OFFER IN 2-3 SENTENCES].

Interview me one question at a time until you can write the most literal,
concrete description of what I'm actually selling — what's included, what
format, how much, how long, what happens when. No benefits language, no
adjectives, no hype. Just the thing. When you have enough, write my Features
block: a plain-English list a stranger could read and know exactly what
they'd get.

Prompt 2 — Advantages

Next letter: A — Advantages. Here's my Features block: [PASTE FEATURES OUTPUT].

Ask me: what are the 2-3 alternatives my buyer uses today instead of my offer
(including "do nothing" and "do it manually")? Then position each feature
against the old way — different vs. what? Write my Advantages block as
old-way vs. new-way contrasts, one line each. Sharp, specific, no strawmen.

Prompt 3 — Benefits

Next letter: B — Benefits. Features: [PASTE]. Advantages: [PASTE].

Now build the emotional bridge from my buyer's current state to what they
already want. Use all three bridge templates on each major advantage:
  "Which means..." (chain each advantage to its human outcome)
  "So you can..." (the freedom/ability unlocked)
  "Even if..." (the objection it survives)
Then compress to my Benefits block: the 3-5 outcomes that matter most,
written in my buyer's own words, not marketing-speak.

Prompt 4 — Stories

Next letter: S — Stories. Here's my FABSC work so far: [PASTE ALL].

Interview me for story raw material: my own before/after with this problem,
a customer or beta user's arc, and the moment I realized the old way was
broken. For the best one, structure it as CDC — Character, Desire, Conflict —
then give me both the overt journey (what happened) and the covert journey
(what it meant), the moral, and the CTA it naturally sets up. Keep my voice;
don't polish the humanity out of it.

Prompt 5 — Causes

Last letter: C — Causes. Everything so far: [PASTE ALL].

Ask me why this offer exists beyond the money — what I'm against, what I'm
for, and who wins if this works at scale. Then write my Causes block: the
one-paragraph flag in the ground that a buyer can join, not just buy. Test
it: would someone repeat this at dinner? If not, sharpen it until they would.

Prompt 6 — The Assembly (your marketing bible)

I've completed FABSC for my offer. Here are all five blocks: [PASTE ALL FIVE].

Assemble my marketing bible: (1) the full message in order — F, A, B, S, C —
as one flowing page; (2) a 30-second elevator version; (3) three ad-length
cuts, each leading with a different letter (one Benefits-first, one
Stories-first, one Causes-first); (4) a landing-page outline mapping each
section to its block. Everything recombines the same blocks — flag anywhere
I'm introducing new claims that aren't in the blocks, because that's where
messages drift.

Want the bots to drive instead? The four bots at buildamastermind.com run this entire process with you — offer creation, market research, discovery, and pitch. Built for launching a mastermind, but they work for any offer you want to beta test.

Next up

The FABSC Skill — Install the Framework in Your Agent

One paste and your agent runs FABSC forever — builds your message from scratch or grades anything you've already written against the five notes.

I'm building the marketing message for a new offer using the FABSC framework. Start with F — Features. My offer: [DESCRIBE YOUR OFFER IN 2-3 SENTENCES]. Interview me one question at a time until you can write the most literal, concrete description of what I'm actually selling — what's included, what format, how much, how long, what happens when. No benefits language, no adjectives, no hype. Just the thing. When you have enough, write my Features block: a plain-English list a stranger could read and know exactly what they'd get.

Next letter: A — Advantages. Here's my Features block: [PASTE FEATURES OUTPUT]. Ask me: what are the 2-3 alternatives my buyer uses today instead of my offer (including "do nothing" and "do it manually")? Then position each feature against the old way — different vs. what? Write my Advantages block as old-way vs. new-way contrasts, one line each. Sharp, specific, no strawmen.

Next letter: B — Benefits. Features: [PASTE]. Advantages: [PASTE]. Now build the emotional bridge from my buyer's current state to what they already want. Use all three bridge templates on each major advantage: "Which means..." (chain each advantage to its human outcome) "So you can..." (the freedom/ability unlocked) "Even if..." (the objection it survives) Then compress to my Benefits block: the 3-5 outcomes that matter most, written in my buyer's own words, not marketing-speak.

Next letter: S — Stories. Here's my FABSC work so far: [PASTE ALL]. Interview me for story raw material: my own before/after with this problem, a customer or beta user's arc, and the moment I realized the old way was broken. For the best one, structure it as CDC — Character, Desire, Conflict — then give me both the overt journey (what happened) and the covert journey (what it meant), the moral, and the CTA it naturally sets up. Keep my voice; don't polish the humanity out of it.

Last letter: C — Causes. Everything so far: [PASTE ALL]. Ask me why this offer exists beyond the money — what I'm against, what I'm for, and who wins if this works at scale. Then write my Causes block: the one-paragraph flag in the ground that a buyer can join, not just buy. Test it: would someone repeat this at dinner? If not, sharpen it until they would.

I've completed FABSC for my offer. Here are all five blocks: [PASTE ALL FIVE]. Assemble my marketing bible: (1) the full message in order — F, A, B, S, C — as one flowing page; (2) a 30-second elevator version; (3) three ad-length cuts, each leading with a different letter (one Benefits-first, one Stories-first, one Causes-first); (4) a landing-page outline mapping each section to its block. Everything recombines the same blocks — flag anywhere I'm introducing new claims that aren't in the blocks, because that's where messages drift.