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Messages 1–3: The Trust Layer (Philosophy, Story, Lifestyle)
The first three message types build the human on the other side. With exact Claude prompts you can copy-paste right now.
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The first three message types build the human on the other side. With exact Claude prompts you can copy-paste right now.
Trust isn't built by your credentials. It's built by the audience feeling like they know you. The first three message types do that — your worldview, your origin, and the texture of your day.
You don't need to post all three every week. Rotate. The goal is over a 30-day window the audience has seen all three at least twice.
What you believe, why you believe it, the principles that guide you. The audience finds out whether they agree with how you think about the world.
Copy this prompt into Claude:
You're going to help me write a Personal Philosophy social media post.
My name: [your name]
My industry / what I do: [one sentence]
My core values: [3-5 values, e.g. authenticity, vulnerability, depth-over-scale]
A personal story that illustrates one of these values: [1-2 sentences]
My business mission in one sentence: [your mission]
My target audience: [who you want reading this]
Write 3 different post variants for this Personal Philosophy. Each should:
- Open with a hook that doesn't sound like marketing
- Lead with the belief, not the credentials
- Include one short personal example or story
- Close with a soft invitation to engage (not pitch)
- Be 80-150 words
Don't use the words "value," "growth," or "journey." Don't use hashtags.
Run the prompt. Pick the variant that feels most like you. Post it. Iterate the prompt with feedback ("more direct" / "less corporate" / "punchier opener") until the voice is right.
The audience finds out who you are by hearing the moments that shaped you. Origin stories. Pivot moments. The time you almost quit. The lesson that took ten years to land.
Prompt:
You're going to help me write a Personal Story social media post.
My name: [your name]
The story I want to tell (in 3-5 bullet points, just the facts): [your bullets]
The lesson or insight the story delivers: [one sentence]
What I want the audience to feel reading this: [e.g. "less alone," "permission to start," "that pivot is a feature not a bug"]
My target audience: [who you want reading this]
Write 3 different variants. Each should:
- Open mid-action (no "let me tell you about the time...")
- Show, don't tell — concrete details, not abstractions
- Land the lesson at the end without preaching
- Be 120-200 words
Don't use "I want to share." Don't summarize the lesson before telling the story.
The texture of your day. What you actually do. Behind the scenes. The human texture that proves you're a person, not a personal brand.
Prompt:
You're going to help me write a Lifestyle Share social media post.
What I did today (or this week) that I could share: [3-5 specific moments — meetings, decisions, walks, conversations, books, meals]
The throughline / what these moments reveal about how I live: [one sentence]
My target audience: [who you want reading this]
Write 3 different variants. Each should:
- Be specific (real details — what book, what time, what conversation)
- Connect to the audience's life somehow (don't just brag)
- Feel like a real person posted it, not a brand
- Be 80-150 words
Avoid: "rise and grind," "hustle," "blessed," generic productivity posturing.
In any 30-day window, post each type 2–3 times. Mix the order. Don't post all of one type in a row.
What you'll notice over the first month:
That's the trust layer working. Lessons 3 and 4 cover the next four message types — including the only one that explicitly sells.
Action in 10 minutes: Copy the Personal Philosophy prompt. Fill in your inputs. Run it. Schedule the winning variant for tomorrow morning. You've now posted the first of the seven types.