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7 items
The FABSC Skill ā Install the Framework in Your Agent
One paste and your agent runs FABSC forever ā builds your message from scratch or grades anything you've already written against the five notes.
The FABSC Prompt Pack ā Run the Framework With Your AI Agent
Six copy-paste prompts that make your agent run FABSC on your offer ā one per letter, plus the assembly prompt that turns the outputs into your marketing bible.
The most literal, boring, correct description of what you're selling. Features don't sell ā but if you don't say them, the buyer's logical brain never even figures out what they'd be buying.
A feature floats in space until you position it against the alternative. Advantages give features meaning ā the comparison brain needs to know what makes your version different from everyone else's.
You don't invent emotions in your buyer ā you tap into what's already there. Mine the tribal language from actual conversations. Then use the three bridge templates to tie your offer to the change they already want to make.
Simpler than every thousand-page hero's-journey book you've ever put down. CDC ā overt/covert ā moral ā CTA. A story you can tell on the spot, every time, that moves the buyer from conscious mind into subconscious mind where the defenses drop.
Causes are the most powerful of the five ā when the audience is at the right level of their journey. It doesn't have to be a global cause. It doesn't have to be clever. It just has to be clear. Here's how to state yours.
