Collection · 7 items
FABSC — The 5-Part Marketing Message
Features. Advantages. Benefits. Stories. Causes. The five things any new offer must communicate to move an audience that's never bought from you before. Pulled from a live Optimus Mastermind whiteboard — a 15-year marketing masterclass in five minutes.
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course module · 2:20
1 — Features: What Is The Thing?
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course module · 2:45
2 — Advantages: Old Way vs. New Way
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course module · 3:05
3 — Benefits: The Bridge To What They Already Want
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course module · 3:52
4 — Stories: Character, Desire, Conflict (And What Comes Next)
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course module · 3:14
5 — Causes: What Moves Civilizations
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course module
The FABSC Prompt Pack — Run the Framework With Your AI Agent
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course module
The FABSC Skill — Install the Framework in Your Agent