course module
The 10 Terms That Will Actually Change Your Week
The glossary has 80 terms. You need ten of them right now — one plainspoken sentence each, one concrete use, and the habit that makes the PDF useful instead of homework.
My mentor Alex Mandossian — runs digitalmarketing.com, has been in the industry since before Google — asked me to teach an AI training for his mastermind. When I asked what his people actually needed, he said: "a terms glossary. They need the vocabulary before they need the tools."
That's why this exists. I've spent two thousand hours in this rabbit hole so you don't have to. Ten terms this week gets you 80% of the way there.
The deal: the glossary has 80 terms. You need ten of them this week. Here they are — one sentence each, then how to use the PDF without reading it like a novel.
The ten
- Agent — software that does the work, not software that answers and waits. The difference between a search box and an employee.
- Skill — a playbook you hand an agent so it performs like an expert on a specific job. Written once, reused forever.
- Tool — an agent's hands: the calendar it can read, the message it can send, the script it can run.
- Prompt vs. Direction — a prompt begs for output; a direction briefs a colleague on an outcome. Graduating from one to the other is the whole game.
- Memory — what lets an agent know you on Tuesday the way it knew you on Monday. Without it, you're re-introducing yourself forever.
- Context window — how much the agent can hold in its head at once. When things get weird in long sessions, you've usually hit its edge.
- Token — the unit AI reads and writes in (roughly a word-chunk). It's how usage gets measured and billed — your agent's odometer.
- MCP — the standard plug that lets agents connect to real systems (your CRM, your ads account, your files) without custom wiring every time.
- Orchestration — one agent directing others toward a goal. The moment "an agent" becomes "a team."
- Funnel — the marketer's word for the path from stranger → subscriber → customer. Half the agent content you'll see exists to automate one.
How to actually use the glossary
Don't read it front to back like an assignment. Open the PDF, keep it one ⌘F away, and look terms up the moment you hit them in another lesson. My habit: star three terms a week — the ones that came up in real work — and let fluency compound.
Twenty minutes cover-to-cover gets you ~80% fluent. But these ten? These are today.